Be Honest from Inside: To oneself, one should transform " Benevolence, respect, politeness, wisdom, and honesty " into the guiding principles for employees in the enterprise. Benevolence means being tolerant, caring, and friendly towards others; Righteousness in handling affairs and upholding justice; Respect others, be humble and courteous; Wisdom advocates wisdom and continuous learning; Honesty and trustworthiness earn credibility.

Be Credible for Others: To people (consumers, customers), position the feeling of one's product in the minds of consumers. Realize the integration of personal character, enterprise quality, and product quality, and form high-quality enterprise products with employees' high moral character, producing high-quality products. The reputation of a brand is the trust and praises that consumers evaluate for the brand; The pursuit of a brand is the 100% trust of consumers minds. In order to reassure consumers, it is essential to help them solve problems, sincerely think from the customer's perspective, provide thoughtful service, wholeheartedly care for customer, persuade customers with professional knowledge, and move customers by sincere service, thus winning customers with our own sincerity.

Be Persistent in Doing: Diligent pursuit, exquisite craftsmanship, fearless courage, keeping up with the times, strict self-discipline, practicing what preach, striving hard, and self-improvement.